This paper investigates the conditions of the emergence and duration, i.e. the
survival, of a conceptual integration that appeared in Croatian political discourse
during the pre-election campaign for the 2011 parliamentary elections. This is the
KUKURIKU-COALITION blend, which was at one time generally accepted among
politicians, but also among the citizens of the Republic of Croatia. It appeared in all
media, it was used by all politicians, both opponents of the coalition and its members.
Although it was both loved and hated, and although it was referenced extremely
often, after some time it gradually disappeared from language use. We will therefore
illustrate in this paper the birth of this conceptual integration. We will show when
this conceptual integration was most used and we will try to explain the reason(s)
for its disappearance from today’s political discourse by analyzing survey responses
and examples collected from websites over the last year.
conceptual integration, blend, conventionalization, Croatian political
discourse, survival of conceptual integrations