Students as Brand Consumers

Journal of Faculty of Humanities and Social Sciences in Split, No. 4 January 2011 Original scientific paper Sanja Stanić    orcid.org/0000-0003-0569-4841 ; University of Split, Faculty of Humanities and Social Sciences  Filipa Burilo pages 197-219 Abstracts: Social changes in Croatia in mid-1990s marked a breakthrough of consumer affluence and the emergence of consumer Saznaj više